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HOW TO PROMOTE YOUR CONCERT FOR MAXIMUM COMMUNITY SUPPORT

QUALITY PROMOTIONAL MATERIALS and assistance by our publicist Burke Communications are available through their offices. It is important to communicate your goals in the community with quality promotional materials. The first impression you make should not be secondary. Also we live during a time of such high tech advertisement, that people relate to quality advertisement to quality products. Think about what appeals to your eye the most, black and white photo copies or full color glossy pictures. We have a professionally designed poster/flyer for your event.

PROMOTION SCHEDULE AND AREAS OF PROMOTION

SIX TO EIGHT WEEKS
  • POSTER Distribution (be able to download from your web site to save money)
  • TICKET SALES begin (Contact itickets, Christian Concert Authority)
  • MEET with sponsors and volunteers (see volunteer form below this schedule)
  • RESERVE any technical equipment for concert night (make sure that theya re
    experienced!)
  • ORDER promotional material
  • CONTACT publicist Burke Communications to work together for interview news stories, etc.
  • CONTACT: potential sponsors like pizza delivery companies or anyone who does deliveries to post your event flyer on all pizza boxes (huge for ticket sales!)
FIVE WEEKS
  • RADIO OR TELEVISON advertising spots need to be confirmed
  • CONTACT Youth Pastors, singles groups, support groups, Christian colleges
    by 1. telephone (most important), 2. email, 3. and flyers
  • PROVIDE special group rates to churches and/or community groups and organize a luncheon to offer them special rates (especially youth pastors who
    are overworked)
FOUR WEEKS
  • PRESS Releases, Public Service Announcements to all media, college radio stations in communication and/or conjunction with bands publicist
  • FLYER distribution to churches, community centers, businesses. Private
    Schools, Christian bookstores (can also use as bag stuffers if you ask them), grocery stores, and any other places you think.
  • MAILING LISTS from churches
THREE TO FOUR WEEKS
  • CHECK POSTER LOCATIONS and put back up wherever taken down
  • DIRECT MAIL advertising to neighborhoods from mailing lists obtained
  • BOOKSTORES - obtain cooperation to air showcase video in store, which will help tremendously with ticket sales. ALSO you may want to provide the owner or manager with complimentary tickets and/or table space at the concert.
  • MAKE COPIES of Artist showcase DVD or video and distribute to youth pastors, bookstores, churches, etc.
TWO WEEKS
  • BEGIN furnishing artist's office of ticket counts
  • ANY TV ads begin
  • FINALIZE volunteers and personnel for day of concert
  • CONTACT artist publicist for any concert updates
  • PROVIDE pizza delivery services their flyers to put on all pizza boxes
  • SPECIAL INVITATIONS RADIO, TV, AND NEWSPAPER media should receive special passes and/or tickets.
WEEK OF CONCERT
  • CONTACT Artist for ticket counts and publicist
   

ADVERTISING AND PUBLICITY REQUIREMENTS: the promoter/sponsor agrees to use ONLY pictures, radio spots, posters and ad mats supplied or approved by the artist.

Click here for the PDF version of this information which inlcudes Media and Volunteer participation forms.